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2011 Nissan LEAF Purchasing
NISSAN ANNOUNCES NISSAN LEAF PURCHASE PROCESS; GIVES FIRST GLIMPSE AT MARKETING CAMPAIGN
Nissan LEAF Zero-Emission Tour Culminates in New York
The Nissan LEAF Zero-Emission Tour culminated today with an appearance in New York City. The three-month tour, which made 63 stops in 24 cities, offered the opportunity for interested drivers, media, civic partners, businesses and university students to learn more about the Nissan LEAF and the benefits of zero-emission driving.
| The tour helped pave the way for the 2010 introduction of Nissan LEAF, the world's first all-electric, zero-emission car designed for the mass market, and leads up to the start of the vehicle-purchase process. The Nissan LEAF will be available to consumers via lease or sale, in a single transaction that includes the battery. Steps to acquiring a Nissan LEAF are:
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"The Nissan LEAF purchase process is effortless, transparent and accessible, offering value with a one-stop-shop approach for everything related to the car, including the assessment, permitting and installation of in-home battery charging units," said Carlos Tavares, Chairman, Nissan Americas. "We want everyone to feel good about having a car that is affordable, fun to drive and good for the environment."
| Coinciding with this next phase of the Nissan LEAF launch is the debut of Nissan's initial global marketing campaign, which is called "The New Car." A first look at the campaign -- which illustrates Nissan's passion about the potential for zero-emission mobility and a better, cleaner world -- was shown in New York as part of the culmination of the Nissan LEAF Zero-Emission Tour.
The Nissan LEAF Zero-Emission Tour covered 10,000 miles in the United States |
"There was a groundswell of grassroots support from coast to coast," said Tavares. "Everywhere we went, people recognized a new form of mobility -- a turning point -- and they wanted to be a part of it. The response was spontaneous and diverse. We were joined by mayors and government officials, CEOs, utility partners, car enthusiasts, students, dealers, media, environmentalists, Twitter users and lots of families."
Tour Highlights:
Nissan, along with alliance partner Renault, is the only automaker committed to making all-electric vehicles available to the mass market on a global scale.
In North America, Nissan's operations include automotive design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on the Nissan LEAF and zero emissions can be found at nissanusa.com/leaf-electric-car.
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